LFW DESIGNER POP UP
November 8th – 10th November 2018
High Cross Shopping Centre, Leicester
Leicester Fashion Week Designer Pop Up Shop is the only one of its kind in the country, as it’s set in a retail environment. Set in large, high-traffic retail nodes, this platform provides an opportunity for designers & brands to test new markets, identify, connect and interact with their target market, the media and above all generate sales.
Personal Connection: The platform allows designers & brands to connect personally with a large number of potential consumers as well as with relevant media and retail buyers.
Sales: The bricks and mortar retail space, in particular, large shopping centres, remains the principal market channel where an estimated 80% of all purchases are still done offline. Leicester Fashion Week allows designers & brands to access this captive market cost-effectively.
Awareness Building: Designers & brands can benefit from the platform’s high visibility to consumers and the media to build awareness for their own brands.
Affordability: The Pop Up Shop offers retail space at a discount of eighty percent on the rental rates typically charged by the participating shopping centres.
Market Research: The Pop Up Shop provides direct access to the market which allows designers, to gain valuable consumer insights cost-effectively with which to improve their offering.
FOR DESIGNER ENQUIRIES: email@example.com
FOR MEDIA ENQUIRIES: firstname.lastname@example.org
TO BE A SPONSOR: email@example.com